LetterOne ‘RISING STARS’ Jazz Award
To make a name for yourself as a jazz musician on the European stage today requires a lot of talent and hard work. It is of equal importance to have an effective marketing and promotional strategy to stand out from the competition and a dynamic presence on the international ‘live’ scene. Providing those opportunities, commitment, expertise and support to make it happen is what the “LetterOne ‘RISING STARS’ Jazz Award” is all about. Open to artists from all over Europe, the competition is a golden opportunity for a musician from Europe to be catapulted onto the big International stage.
Set to become a significant event in the European jazz calendar, the “LetterOne ‘RISING STARS’ Jazz Award” will hugely benefit from the sponsorship and dedicated backing of Mikhail Fridman, an international businessman, investor, and philanthropist. Most importantly in this case, Mikhail is a huge jazz fan too, the founder of the international Alfa Jazz festival held in Lvov (renamed this year the Leopolis Jazz Festival), and a frequent visitor to Jazz festivals around the world.
The long-term aim of the annual competition is to propel the musical career of an outstanding young Jazz musician and enable them to quickly find an audience. It is an investment in Europe’s brightest Jazz talents.
The winner of the competition will get a remarkable once-in-a-lifetime opportunity for International ‘live’ exposure – at Europe’s top Jazz festivals – and to benefit from the powerful marketing and PR expertise of the award-winning artist agency AIR ARTIST AGENCY, whose director Burkhard Hopper has a long-standing experience in introducing new artists. For 9 years he was running the RISING STARS concert series, which – among others – introduced artists such as Diana Krall, Brad Mehldau, Nicholas Payton, Jane Monheit and Esbjörn Svensson.
On November 7th 2017, a 5-person jury chaired by Mikhail Fridman and made up of internationally renowned artists, high-profile journalists, and industry executives (representing both the creative and marketing aspects of the decision), will gather together to discuss and ultimately select a winner.